Website Salvage.

Website Optimisation

Improve site speed, SEO and content performance.

What does website optimisation involve?

Website Optimisation improves how fast your site loads and how well it performs in search results. We work through image compression, caching, code cleanup and on-page SEO fundamentals so visitors — and Google — have a better experience.

What we optimise

  • Image compression and modern image formats
  • Caching and asset minification
  • Unused code, scripts and plugins slowing the site down
  • Core Web Vitals (loading, interactivity, visual stability)
  • On-page SEO: meta titles, descriptions, headings and alt text
  • Mobile responsiveness and usability

What problems does optimisation fix?

  • Slow-loading pages that cause visitors to leave before the page finishes loading
  • Poor Google PageSpeed Insights or Core Web Vitals scores
  • Large, uncompressed images bloating every page
  • Missing or duplicate meta titles and descriptions hurting search visibility
  • Render-blocking scripts delaying the page becoming usable

Will this improve my search rankings?

Optimisation strengthens the technical foundations Google uses to evaluate your site — speed, mobile usability and on-page SEO — which are genuine ranking factors. We can't guarantee a specific ranking position, since that also depends on content, competition and backlinks, but a faster, better-optimised site consistently performs better in both search and conversion.